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The fall of the bridezilla

July 19th 2009 07:36
It would seem the economic impact I was speaking of yesterday has thrown a question mark over a whole category of spenders – the bridezilla. There are reports from those who spend their day to days dealing with bridezillas that they’re breathing a little easier now that brides to be actually can’t afford to be the tyrants they’ve been in the past. Compared to last year, 40% of brides are reducing their budgets as paying the mortgage starts to take precedence over insisting on a Vera Wang gown.

The catering industry is also reporting a downturn in extravagant extras, and although you would think anything that means reduced spending means reduced happiness from those who actually reap the rewards of the frightening bride, the opposite is actually true. Even event coordinators are claiming that dealing with calmer brides who have come to terms with their reduced budgets is actually better than working with a bridezilla who has a mountain of cash.


It would seem that those who once believed they are princesses to be put on a pedestal and revered have been brought back down to earth, and those who can afford to still be a bit of a nasty bride are trying to be less showy, possibly out of guilt.

What fabulous news for the poor friends and relatives who have for so long been roped in to spend hundreds of dollars on what usually turns out to be the world’s most hideous bridesmaid dress. And as much as I love a fabulous frock and a to die for pair of shoes, it is kind of nice to think that the bridezilla has been curbed due to necessity.

Hell, if the best friends of this world haven’t been able to cure us of this curse, maybe there is something to thank the economic crash for after all.

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Comment by Journeywoman

July 19th 2009 08:50
Every cloud has a silver lining! I've always hated the concept of big, expensive weddings; surely if you're dropping 100K (or more) on one day, you wouldn't enjoy yourself anyway out of guilt and stress that something would go wrong.

In my opinion it's really tacky to have an expensive wedding in times like these. A similar thing happened in the 1940s, following the Great Depression - my grandmother (a very stylish woman) told me that big weddings in those times were the height of bad taste, and that supporting charities was the fashionable thing for the upper middle classes to be doing. Wouldn't it be nice if that happened again?


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